Proposal · 14 October 2026 Branding Refresh · Website · Optional Meta Ads

Same Kendalls.
Sharper brand.
Built to rank.

A refreshed brand and a brand new website for Kendall's Tree Service. The monkey people already know from your truck has been redrawn, and the new site is already designed so you can click around it today. It's built to rank for "Arborist Wagga Wagga", with a page for every service you offer, and to turn visitors into calls to 0439 755 507.

◆ Already designed, ready to view
Homepage of the new Kendall's Tree Service website
Your new site, live in preview
23 pages, 7 service pages and 10 suburb pages, with the monkey mascot revving his chainsaw in the hero. Have a click around before you read on.
Open the new site ↗
Prepared for
Kendall's Tree Service
Wagga Wagga NSW · kendallstreeservice.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner
Valid until
13 November 2026
30 days from issue
01 · Executive Summary

The opportunity

Kendall's Tree Service has been locally owned and operated in Wagga Wagga since 2007, specialising in large problem trees, with the tippers, chippers, stump grinders, bobcats, EWP and cranes to back it up. The work speaks for itself. The brand and the website haven't kept up with it.

This proposal does two things: it refreshes the Kendalls brand and replaces the current 3-page website with a 23-page site built to rank across Wagga Wagga, for a fixed $2,500 + GST. Then, if you'd like more calls straight away, there's an optional Meta Ads programme, the same setup already winning tree jobs for other arborists on $25 a day.

◆ Why this, and why now

Built on what's already working for Kendalls
  • ◆
    The monkey is memorable. It's been on the truck for years. The refresh keeps him and makes him work at every size, from a Facebook avatar to a truck door.
  • ◆
    Google needs a page to rank. Today, every service shares one page. The new site gives each service its own page targeting that service in Wagga Wagga.
  • ◆
    Most people search on their phone. The current site doesn't fit a phone screen. The new one is built mobile-first with a call button always in reach.
  • ◆
    Your job photos do the selling. Real Kendalls jobs from your Facebook page now sit front and centre.
02 · Branding: Before & After

Same monkey. Sharper look.

We kept everything people already recognise, the green, the leaf, the monkey with the chainsaw on the log, and rebuilt it properly. Crisp at any size, readable as a tiny avatar, and consistent everywhere a customer sees you.

The logo
Before
Previous Kendall's Tree Service logo
The logo on the current website is a 270 pixel wide image, so it blurs as soon as it's enlarged. The monkey is tiny next to the phone number and is hard to make out at small sizes.
After
New Kendall's Tree Service logo
Redrawn in high resolution with bold lettering, a clean "Tree Service" line and the monkey as a proper mascot. Built to scale from a favicon to a truck door.
On the truck, signage and socials
Before
Kendall's truck with the previous signage
The current truck signage, also used as the hero image on today's website.
After
New Kendall's Tree Service logo with phone bar
A signage version with the phone number in a bold bar, ready for the truck, trailers, uniforms and quotes.
The new Kendalls monkey mascot with chainsaw and log
The mascot
The monkey, brought to life

The monkey is now a standalone character you can use anywhere. On the new website he's animated: his tail sways, he blinks, and every few seconds, or when someone taps him, he revs the chainsaw while wood chips fly off the log.

See him in action ↗
◆ What's in the brand refresh
Primary logoWide format for the website, quotes and invoices
Phone bar versionFor the truck, trailers, signage and uniforms
Monkey mascotStandalone character for social posts and avatars
Every file formatHigh-res PNG files for print, web and social
03 · Website: Before & After

From 3 pages to a lead machine

We've already designed the new site so you can see exactly what you're getting, not a mock-up. It's built around one goal: rank for every service you offer in Wagga Wagga, then turn that visitor into a call or a quote request.

Desktop
Before
Current Kendall's Tree Service website on desktop
kendallstreeservice.com.au today, captured 14 October 2026.
After
New Kendall's Tree Service website on desktop
The new homepage, with the animated monkey and real job photos.
On a phone
Before
Current website on a phone
On a phone, the menu shows as plain links and the page is 768 pixels wide on a 390 pixel screen, so text runs off the right edge.
After
New website on a phone
Fits the screen, with a "Call now" button that stays in reach on every page.
Before
kendallstreeservice.com.au
  • ✕ 3 pages: Home, Tree Services and Contact
  • ✕ All services share one page, so none can rank on its own
  • ✕ Page titles don't match the page: the contact page is titled "Tree Maintenance in Wagga Wagga"
  • ✕ No suburb pages and no structured data (schema) for Google
  • ✕ Doesn't fit a phone screen
  • ✕ No reviews and only a handful of job photos
View the current site ↗
After
The new Kendalls website
  • ✓ Homepage built to rank for "Arborist Wagga Wagga"
  • ✓ 7 service pages, each targeting its service plus Wagga Wagga, like "Tree Removal Wagga Wagga"
  • ✓ 10 suburb pages, from Lake Albert and Kooringal to Glenfield Park and Estella
  • ✓ Local business and service schema so Google understands what you do and where
  • ✓ Real job photos from your Facebook page, plus a full gallery
  • ✓ Floating badge with your real Facebook rating: 90% recommend from 8 reviews
Explore the new site ↗
kendallstreeservice.pages.dev Open full site ↗
Live preview. Scroll inside the window, or open the full site in a new tab.
BeforeAfter
Pages Google can rank323
Service pages1 shared page7
Suburb pages010
Homepage title tagTree Lopping in Wagga Wagga | Kendall's Tree ServiceArborist Wagga Wagga | Tree Removal & Stump Grinding | Kendall's Tree Service
Structured data (schema)NoneLocal business and services
Fits a phone screenNoYes, with a call button on every page
Homepage load on mobile*6.4 seconds0.7 seconds
Proof of workA few photos, no reviewsJob photo gallery, Facebook rating badge

*One test of each homepage on a phone-sized screen on 14 October 2026. Real-world times vary by connection.

04 · Optional Marketing: Meta Ads

Tree jobs from Facebook, on small budgets

SEO builds over months. Meta Ads put Kendalls in front of homeowners across Wagga Wagga from the first week. This part is optional. We already run this exact setup for other tree businesses, with lead forms going straight to the owner's phone. Here's what it's doing for them right now.

Summit Tree Services
Angus · Owner
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Summit Tree Services Meta lead centre showing intake, qualified and converted leads

Summit's Meta lead centre: a steady stream of paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

Pro Tree Works
Glenn · Owner
$25/day ad spend
4 to 5
Leads a week
$6K
Single job won
High
Ticket value
Message from Glenn confirming he won a job from a Facebook lead

"Got the Facebook one, driving there now." Glenn won the job on the spot. Quoted at $4.5K, it finished at $6,000, paying for many months of ads in one go.

◆

Why it works for tree businesses. Tree work is visual, local and often urgent. A photo of a big tree coming down safely, shown to homeowners in your suburbs, with a two-tap quote form, is exactly what gets people to act. For Kendalls, one large problem tree coming down can cover the ad spend for months.

+
Meta Ads (Facebook & Instagram)
Optional

The same lead form setup that's working for Summit and Pro Tree Works, targeted at homeowners across Wagga Wagga.

✓
Campaign setup. Ad account, pixel, audiences and lead form campaigns targeting Wagga Wagga and surrounding suburbs.
✓
Ad creative. Made from your real job photos and the new monkey branding.
✓
Leads to your phone. Name, number, suburb and job details, delivered instantly.
✓
Ongoing management. Budget moved to the ads and suburbs bringing in the best jobs, with a plain-English monthly report.
05 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
06 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
07 · Investment

Investment, in plain numbers

One one-off fee for the branding refresh and new website. Meta Ads are optional: a one-off setup, then a monthly management fee. Ad spend is billed directly to you by Facebook, for full transparency. It never comes through the agency.

One-off
$2,500+ GST
Website design and branding refresh
Optional · Meta Ads
$1,000+ GST
One-off setup, then $600/mo + GST management
Ad spend · Paid to Facebook
$25 a day
Recommended. Billed direct by Facebook, not through us.
One-off · Website & brandingInclusion
Branding refresh: logo, phone bar version & mascotIncluded
23-page website, designed and builtIncluded
7 service pages + 10 suburb pagesIncluded
Animated monkey mascot & real job photo galleryIncluded
Technical SEO, schema & mobile call buttonIncluded
Website & branding$2,500 + GST
Optional · Meta AdsFee
Campaign setup, lead forms & first ad creative$1,000 + GST one-off
Monthly management, creative & optimisation$600/mo + GST
Monthly lead reportIncluded
Recommended ad spend, billed direct by Facebook$25 a day
Meta Ads management$600/mo + GST
◆

The bottom line. A one-off $2,500 + GST gets Kendalls a refreshed brand and the new 23-page website you can already see. If you'd like Meta Ads too, it's $1,000 + GST to set up, then $600/mo + GST to manage, with ad spend of around $25 a day paid straight to Facebook. One $6K job, like Glenn's, covers several months of management and ad spend combined.

All fees are quoted in Australian Dollars and are exclusive of GST. The website design and branding refresh fee is $2,500 + GST, a one-off fee. Meta Ads are optional: if selected, the setup fee is $1,000 + GST (one-off), and management is $600 + GST per month, invoiced on the same date each month, on a 30-day rolling basis with no lock-in contract. Recommended Meta ad spend ($25 a day) is billed directly to Kendall's Tree Service by Facebook (Meta) for transparency, and is not invoiced through, or marked up by, Fresh Digital; the exact figure is confirmed before launch. Results shown for other clients are examples, not guarantees. This proposal is dated 14 October 2026 and is valid for 30 days from issue, until 13 November 2026.

08 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, let us know if you'd like the optional Meta Ads, or send through any questions.
02
Finalise together
We check copy, photos and details with you, and hand over the new brand files.
03
Launch
The new site goes live on kendallstreeservice.com.au, with old page addresses redirected so nothing is lost.
04
Ads live (optional)
If selected, Meta Ads switch on and leads start landing on your phone.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226